Just when you’d thought you mastered the SEO game, the rules change again.
Such is life and technology. The latest is that keywords are no longer the little demigods they once were. The newest way to drive traffic to your site is via “the user experience”.
A recent study on the future of Search Engine Optimization by Seattle SEO consultants, Moz, Inc, showed that paid links and anchor text have decreased in impact (by 55% and 49% respectfully). The biggest projected SEO factors going forward will be mobile-friendliness (88% impact increase); evaluation of a page’s usefulness (81% increase); the overall look and readability (67%); and the time users spend on the site (67%). All well and good, but how do you go about optimizing your site now? Read on for the newest ways to navigate those messy SEO waters. Continue reading Five absolutely crucial new rules for winning the SEO game