Recommended WordPress hosting & security

If your WordPress website is a critical part of your business, a $3.99 hosting package will no longer suffice. Here’s why:

Hacked sites are usually immediately shut down by the hosting provider. Most hacked sites typically have no security or very poor security. Many site owners pay hundreds to have the malware removed and the site restored.

If your site is hacked, Google will add this message to your search results: “This site may have been hacked.” It can take weeks to get this message removed, resulting in a big reduction in site traffic.

Here are the facts:

Continue reading Recommended WordPress hosting & security

Google’s search algorithm is changing

time-to-change--300pxJust because you ranked high on Google in the past doesn’t mean that you’ll continue to do so.

The Google algorithm has changed and if you want to keep or improve your Google rank, you will need to change too. The big focus now is on well-researched, relevant, unique and in-depth content on a regular basis.

If you’re asking, what about Bing and Yahoo, you’d be better off focusing on Google searches, as they comprise 67% of those in the US. Bing is about 20% and Yahoo the remaining 17%. In doing well with Google, you’ll do well with Bing and Yahoo. Continue reading Google’s search algorithm is changing

Simple is better

keep your WordPress site simpleWordPress is pretty darned impressive in its capabilities, but just because WordPress can do practically anything doesn’t mean you have to go there.

Because there are downsides to doing too much. It is so easy to go overboard with a complicated design and tons of impressive plugins (40,000 + and growing). You might think more is better, but actually this couldn’t be further from the truth. Here are five reasons to keep your WordPress site simple: Continue reading Simple is better

Make your website mobile-friendly

Make your website Mobile-Friendly Have you ever viewed a website on your mobile device that clearly wasn’t meant to be viewed on a smartphone? OK, that was a rhetorical question, and the answer is most likely ‘yes’. Most of the banks and major online retailers have done an impressive job creating a user-friendly mobile view, but that’s not the case for most small businesses.

Care to see what I mean? Check out your own WordPress site on your smartphone. Is the text big enough to read without pinching and moving the page around with your fingers? Do you have to scroll left and right to view the whole page? Does the functionality of your site work on your smartphone… can you easily fill in the contact form, view a slider, or an image gallery? That’s how clunky my own site was on smartphones until I added a cool mobile plugin. Continue reading Make your website mobile-friendly

SEO Content Writing

Need a little magic?

It’s a big online world out there, and getting bigger every day. Not only is it hard to find things, it’s even harder to be found. Which is precisely why you need the magic words that will attract your audience to your WordPress website, engage them once they’re there, and then incite them to take action.

Whether you are promoting your financial services, selling the latest high-tech gadget, or spreading the word about your tasty new contribution to the gluten-free world, exceptional SEO content copy is the magic ingredient.

As an experienced copywriter who has written for a wide array of industries, I can write SEO content that will make your company stand out among your competitors. You have a story to tell, and I can help you tell it. In addition to creating winning website content, I can handle most of your marketing copywriting needs, including writing persuasive emails, dynamic blog posts, and engaging content for social media channels.

Still need to be convinced? Continue reading SEO Content Writing